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"We must reflect that, when we reach the end of our days, our life experience will equal what we have paid attention to, whether
by choice or default."

--- William James

about telos

Why We Do What We Do at Telos

Felix Bouma, Chief Product Designer & CEO, January 30, 2023
In today’s information-saturated society, the volume and velocity of life have gone haywire. Advertisement companies are disguised as social networks. Not only are they developing the most sophisticated ‘goal-interference technology’ in the world, they are also increasingly determining what is important in it — and what is not.

It has never been harder to pay attention to what matters most  as the attention economy has made capturing human attention and reselling it the prevalent economic imperative of the 21st Century. As a result, we inhabit a world of screens. One where many people don't know why they even get out of bed.When people aim at nothing they will hit nothing, resulting in many people amusing themselves to death. The 2 hours and 19 minutes that are spent on social media alone, on any given day, will cost the next generation 6 years and 11 months of their life. Unfortunately, daily screen time totals 9 hours a day.

Contrary to what most people believe, we are in the midst of a massive technological disruption, but not one of decentralization, but one called responsible technology. The goal of technology is moving from time spent to time well spent. Time spent is all about distraction. Time well spent is the opposite of that. The opposite of distraction is traction — moving forwards. Only by defining our telos' much clearer throughout life and business will we know what to aim for. Enabling us to plan backwards, allowing us to move forward.

Accelerating the transition toward a humane technology future, by helping people cultivate their autotelic hearts and telic minds.


Telos is the world's first social framework. In contrast to a social network designed for online engagement and constant self-comparison, Telos is an everyday app and community designed for human connection and self-development.

"We cannot solve our problems with the same thinking we used when we created them." A new vocabulary is needed. These are three very important words to me:
/ τέλος /
Supreme end of man's endeavour.
An activity having an end or purpose in itself.
An action or attitude directed  to a definite end.
telos values
My journey with Telos started at 17 when I tried to understand how I could become a happier and more fulfilled individual. I inhaled every book, resource, and documentary like there was no tomorrow and became both confused and concerned when I realized that things in the world just weren’t adding up .You see, over the last 150+ years we have made tremendous progress in wealth with godlike technology. However, self-reported happiness has not increased since the 1950s; it has actually decreased. And who had become the canary in the coal mine? Myself and millions of other teens and adolescents raised by technology; those in society who are the most malleable, tethered, and have pre-developed cognitive control. Loneliness (+46%), anxiety (3x), depression (10x), self-harm (+173%), and even suicide (+56%) are sky-rocketing. Worst of all, children are outpacing every other demographic in the population in all these metrics. Giving rise to the question: what is it all for? And how is this possible? Tristan Harris illuminates the underlying problem by quoting American sociobiologist Edward O. Wilson:"The real problem of humanity is the following: we have Paleolithic emotions, medieval institutions, and god-like technology."

My name is Felix, and  I care deeply about the detrimental state of well-being and development of the next generation which is happening on a global scale. I believe in the power of individuals tackling their own problems, and seek to empower those people through the development of cutting-edge software people can depend on each and every day.

As a dropout, I learned to become an autodidact. This gave me the unique opportunity to ask questions that were very important for me in order to live well, rather than just memorizing endless answers to the urgent exam questions in order to just get a job.

I walk the talk regarding self-development and despite having struggled and stumbled on my path countless times, I am proud of who I am becoming. By trade, I am an experienced UI designer and web developer, and, more importantly, as my calling, I am the founder and CEO of Telos.
By James Williams • Stand Out of Our Light
OUR Advisory Board



"A long habit of not thinking a thing wrong gives it the superficial appearance of being right."

— Thomas Paine

Telos was singlehandedly founded and designed from the ground up by Felix Meritis. Foremost, Felix is a curious autodidact who reads hundreds of books about startups, psychology, design, habits, economics, and much more — curiosity is his compass. The volume and velocity of modern-day life are unprecedented. Although reading for hours nowadays conflicts with most people's agendas, it is exactly this habit that Felix regards as one of the most fulfilling activities of his life.

As Felix understood more about the theories of how individuals thrive and become happier, fulfilled, and more productive, it also became evident that the technologies we use today are not on our team, but somebody else's. Inadvertently they comprise the story of our lives.

Technology that is adversarial is technology that has no place in our life. As Thomas Pain wrote: "a long habit of not thinking a thing wrong gives it the superficial appearance of being right." Yet, this delusion will always inevitably evaporate. Telos was built on the idea that when people tap into their innate desire to live, love, learn, and leave a legacy, they are capable of incredible things. That people deserve tools that are on their team. Tools that help focus and think, rather than distract and diminish.

Friends made along the way

Willie van Burgsteden
Anna Gatti
Kees Kroot
Milo Herder
Merel Staalstra
Sam Licht
Noah Cohen
Marial Leonidakis
Alrik Karssiens
Leo Rennen
Noah Bosch
Tobias Eckardt